原标题:魔镜:2020医药新零售发展状况蓝皮书
2020年药品零售线下销售额为4316亿元,比上年增加了244亿元,增长率为6%;线上药品销售额比上年增加了591亿元,增长率为59%,线上增量的绝对值约是线下的2.4倍。
下文为魔镜市场情报参与撰写的报告全文。该报告从品类及品牌的角度对阿里平台和京东平台的OTC及处方药、保健用品、医疗器械领域进行了深入分析。
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原标题:魔镜:2020医药新零售发展状况蓝皮书
2020年药品零售线下销售额为4316亿元,比上年增加了244亿元,增长率为6%;线上药品销售额比上年增加了591亿元,增长率为59%,线上增量的绝对值约是线下的2.4倍。
下文为魔镜市场情报参与撰写的报告全文。该报告从品类及品牌的角度对阿里平台和京东平台的OTC及处方药、保健用品、医疗器械领域进行了深入分析。